022 is a project imagined to rejuvenate Migros' brand image. The media has 3 sections, as well as an important social media presence, pop-ups and a print campain.

"Le souper" is a podcast format live on Twitch, rerun on YouTube and every podcast app, where young adults discuss their views on culture in Switzerland.

"Mini-docu" is a video format on YouTube, where we follow a passionate young genevan and discover their art.

Finally, the "calendrier culturel" is a ig post format, as well as part of the 022 website, where you can find every event happening in Geneva.